New Wide-Body Developed in Response to
Tremendous Customer Demand
SAN RAFAEL, CALIFORNIA, April 24, 2000 — As if it weren’t already the envy of all the neighbors, the life of the fat cat just got better.
WorldWise®, a leading brand of environmentally responsible consumer goods, has launched the new WideBody™ Cat Scratcher, the luxury liner companion to the original. Made entirely from recycled corrugated cardboard, and infused with 100% Certified Organic catnip, the WideBody (10.25 in. wide x 19 in. long x 2 in. high) is double the width of the original to accommodate felines of all size and shape.
“We were swamped with letters and photos from customers who were delighted with the Cat Scratcher,” WorldWise president Aaron Lamstein said. “It saved furniture, frustration, and in one case a marriage. But people with larger cats wanted more room, so we made the WideBody.”
Like the original, the WideBody Cat Scratcher provides an all-natural, effective remedy for cats and their desire to scratch. As cats’ claws grow, they develop an irritating scaly sheath, relieved only through scratching. In nature, a cat turns to trees. The unique texture of the corrugated honeycombed cardboard, originally a wood product, is not only natural for cats, but trains them as to appropriate scratching surfaces.
And then there’s the catnip, one of the only independently certified organically grown catnips on the mass market. The scent acts as an initial attraction for cats, and as they scratch, they access fresh supplies, serving as an apt reward for their efforts.
Carpeted posts used to be the most common form of cat scratcher. They were mostly ineffective, and cats couldn’t tell them apart from furniture or normal carpet. Additionally, made from non-recyclable petro-chemicals, they sit for hundreds of years in landfills. The WideBody is made from recycled materials, is highly effective, and can again be recycled after it’s used.
The WideBody, as well as the original, are available in retail stores nationwide and on the Internet. To find out information on the store nearest you or where to go online, check out the WorldWise web site at www.WorldWise.com, or phone 1-800-WorldWise.
WorldWise is guided by the principle of sustainability: a step beyond conservation that maintains the planet’s natural functions, resources and beauty. WorldWise contributes to this global goal by educating consumers and providing useful products that enhance sustainable living through over 6,000 stores and online. Please visit www.worldwise.com to learn more about WorldWise products and associated environmental issues, or contact WorldWise, Inc., Dept. R65, P.O.Box 3360, San Rafael, CA 94912-3360 # # #
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