Keep Warm; Stay Green!
SAN RAFAEL, Calif. (Oct. 31, 2002) – This winter, look to the fireplace to find a match made in heaven. Worldwise,® a leading supplier of environmentally responsible consumer products, introduces a duo that really makes sparks fly – naturally and easily. Fatwood StarterStix™ fire starters and WiseWood™ 100% Natural Wood Logs are hearth products that treat consumers to an all-wood fire that’s natural, clean, convenient, efficient and economical. Say goodbye to artificial fire starters and logs that use petrochemicals to ignite and burn. With Fatwood StarterStix and WiseWood Logs, chemical-laced hearth products are, er, going down in flames.
“For thousands of years, people have been building all-natural wood fires,” said Aaron Lamstein, president and chief executive officer of Worldwise. “That means a whole lot of successful fires were made without the waxes and toxic hearth product additives modern-day cave dwellers began burning 50 years ago. We’ve looked to nature to discover the wisdom of making a great fire, and to technology to help us improve upon it for the needs of today’s consumers.”
Fatwood StarterStix™ fire starters
The generic term “fatwood” is used to describe nature’s oldest and most effective kindling – the naturally flammable stumps and cores of fallen pine trees. The high concentration of sap absorbed into the stump and trunk after the tree has fallen results in a wood with exceptional natural flammability. Fatwood StarterStix by Worldwise is made from domestically grown LongLeaf Southern Pine trees that have been cut for other purposes.
Fatwood StarterStix ignite quickly and easily, and their natural pine scent is far more pleasant and less toxic than wax or chemical fire starters. Just two Fatwood StarterStix are needed to start a roaring blaze. One package contains approximately 12-14 starts (MSRP typically $3.99-4.99). A smaller, convenient travel size pack, which contains approximately 3-4 starts (MSRP typically $1.29-1.79), comes in handy for the camping crew. Available at Wal-Mart, BI-LO, Long’s Drugs and other fine (add) retailers.
WiseWood™ 100% Natural Wood Logs
Made from 100 percent premium wood mill surplus tightly compressed into dense, long-burning logs, WiseWood combines the heat and ambiance of traditional firewood with the compact convenience of chemical and wax fire logs. Ideal for fireplaces, wood stoves, inserts and campfires, forest-friendly WiseWood burns hotter, cleaner and longer than most firewood.
For those who shy away from firewood due to messy ashes, WiseWood leaves behind a fine ash that is a cinch to vacuum up. What’s more, these logs generate more BTUs per dollar than wax or chemical fire logs. Unlike their chemically treated counterparts, they smell good, too.
WiseWood Logs are easier to carry, stack and store than regular firewood and are boxed with Fatwood StarterStix for an equally safe and healthy start. (Typical MSRP price range: $6.99 – $7.99) for a box of six WiseWood Logs. Available at Wal-Mart stores and other fine retailers.
Fatwood StarterStix and WiseWood Logs are part of the Worldwise family of environmentally responsible consumer products, each made principally from recycled, reclaimed or sustainably harvested materials. For more product information, including a list of store locations, visit www.worldwise.com or call 800-967-5394.
Worldwise Inc., is a leading supplier and brand of environmentally responsible consumer products that are changing the way Americans feel about the look, feel, price and performance of “earth friendly” products. Worldwise is guided by the principle of sustainability – a step beyond conservation that maintains the planet’s natural functions, resources and beauty. It contributes to this goal by providing useful products that enhance sustainable living through more than 15,000 stores nationwide and by educating consumers online at www.worldwise.com. To learn more about Worldwise products and sustainable living, contact Worldwise at 800-967-5394.
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