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press coverage


Worldwise's unique mission and environmentally responsible products receive generous press coverage from newspapers and magazines throughout the U.S. We've listed the major press highlight for the last five years followed by a comprehensive archive of Worldwise press coverage to date.

2007
November 2007 - Cat Fancy
"Lifestyle: Feline Fun Zones"

Monthly columnist Sandy Robins turns her attention to SmartyKat products for 'feline enrichment'


October 2007 - Catnip Magazine
"Indoor Boredom Busters"

Editors choose two SmartyKat beds as their top 12 boredom-busting cat products.


September 2007 - Pets International
"Environmentally Responsible Pet Product Pioneers"

European-based pet publication talks to Worldwise about its future in the international market (see pages 34-35).


September 2007 - GreenLivingIdeas.com/Podcast
"Natural, Recycled, Reusable and Organic Green Pet Products with Worldwise"

Sean Daily, Green Living Ideas' Editor-In-Chief, talks with Aaron Lamstein, CEO of Worldwise.


June 2007 - Good Morning America
"Pets Go Green; Eco-Friendly Pet Options"

Dr. Marty Beckers offers his favorite green pet products including SmartyKat and PoochPlanet pet beds. (video)


January 2007 - The Pacific Sun
"Project Green Pets"

There can only be one national 'leader in cat-scratching solutions'



2006
December 2006 - Northeast Georgian
"Cat Grass: the new drug"

December 2006 - Catnip of Tufts University
"Best Products of 2006" -SmartyKat Refillable Catnip Toy

November 2006 - Catnip of Tufts University
"Products for Mind and Body" - SmartyKat Loco!Motion automated activity toy

November 2006 - Marin Magazine
"Green Living for Pets"
An interview with Worldwise president and CEO Aaron Lamstein

November 2006 - Marin Independent Journal
"Big Cat's Big Adventure"
Wayward exotic cat finds his way home thanks to animal lover at Worldwise

August 2006 - The Today Show
"Cats Have Issues"
Animal trainer Andrea Arden recommends SmartyKat products (video)



2005
January 2005 - Vegetarian Times
"Health Shop Goods"
Veg-friendly, Planet Conscious Pets

February 2005 - Pet Product News
"Scratch'n Sniff"
Why do cats use cardboard, carpeting and couches to sharpen claws?

April 2005 - Catnip - Tufts University School of Veterinary Science
"Eco-Friendly Choices"
Environmentally conscious experts share ways cat owners can select products and habits that are kinder to Mother Nature

May 2005 - Pet Product News
"Merchandising Systems"
CompleteNeeds System
2004
December 5, 2004 - Marin Independent Journal
"Green Firms Proud of Label"
Marin program certifies businesses, offers help

December 2004 - Cat Fancy
"2004 Editors' Choice Awards"
Check out the pest new products produced this year.

July 8, 2004 - Ventura County Star
"Above Ground"
Products that make container gardening a no-brainer

July 5, 2004 - Detroit News and Free Press
"Alternate Uses for CDs and DVDs"
Worldwise suggests the following uses for disks otherwise heading to the garbage

July 2004 - Pet Product News
"Play Time - Cat toys are a market worth catching"
Cat toys can be an excellent money maker ...

July 2004 - Lawn & Garden Retailer
"The Worldwise DuraBarrel"
Has true "wood" color, grain and texture ...

June 19, 2004 - The Missoulian (MT)
"All Feet On Deck"
Try the SurfaceSaver, a circle of recycled plastic on tiny feet

June 11, 2004 - Modesto Bee
"Products to help the potted plant"
Try the SurfaceSaver, a circle of recycled plastic on tiny feet ...

June 2004 - Organic Style
"Tools of the Trade"
The hallmark of a green gardener; stylish pots that conserve water ...

May 23, 2004 - Bradenton (FL) Sunday-Herald
"Product Resources - SurfaceSaver"
Try these disks made from recycled computer parts ...


May 23, 2004 - Athens Banner-Herald
"Products For Container Gardening - SurfaceSaver"
These disks are made from recycled computer parts ...


May 23, 2004 - San Diego Union-Tribune
"All Feet On Deck"
SurfaceSaver: a circle of recycled plastic with tiny feet ...

May 22, 2004 - South Bend Tribune (IN)
"All Feet On Deck"
SurfaceSaver: a circle of recycled plastic with tiny feet ...

May 7, 2004 - Philadelphia Inquirer
"Products To Help The Potted Plant"
Planters that sit on patios and decks may not drain well and can cause stains and rot ...

May 2004 - Cat Fancy Magazine
"Please Scratch Here"
Good behavior made easy with the SmartyKat SuperScratcher ...

May 2004 - Product Alert
"SmartyKat ShrimpNip Cat Treats"
100% real shrimp with a catnip kick ...

April 21, 2004 - Spatial News
"Online wiseguide™ Helps Consumers Make Every Day Earth Day"
Free online consumer resource for sustainable living choices ...

April 21, 2004 - FinanceCanada.com
"Online wiseguide™ Helps Consumers Make Every Day Earth Day"
Free online consumer resource for sustainable living choices ...

April 21, 2004 - Lycos Finance
"Online wiseguide™ Helps Consumers Make Every Day Earth Day"
Free online consumer resource for sustainable living choices ...

April 21, 2004 - CBS Marketwatch
"Online wiseguide™ Helps Consumers Make Every Day Earth Day"
Free online consumer resource for sustainable living choices ...

March 17, 2004 San Francisco (CA)Chronicle
"Ecology and Economy"
Not all goods that are good for the environment are gray, expensive and marginally effective...


January 13-18, 2004 - FoodTV - "Unwrapped" (Video Clip)
"Pet Treats - Catnip"
FoodTV host Marc Summers visits Worldwise, makers of SmartyKat Certified Organic Catnip ...


January 2004 - Organic Style
"Thinking Outside The (Biodegradable)Box"
Obsessed with recycling? Relax - there are lots of other ways to do the right thing ...

January 2004 - Product Alert
"SmartyKat SweetGreens Kit"
Grow a healthy, organic, pesticide-free treat for your cat...

2003
December 2003 - Cat Fancy
"Editor's Choice Annual Awards Issue - CatnipLounger™"
This soft bed features a refillable catnip pouch ...

December 2003 - Prevention Magazine
"Grrr-eat and Purr-fect Gifts - WildStreak Wand"
Unleash your kitty's inner tiger ...

November 2003 - San Francisco Chronicle
"Progressive Inc."
Discard that image of the Bay Area as a place where old hippies hawk hemp sweaters from the back of Volvos ...

October 2003 - Pet Product News
"Refillable Catnip Toy"
A "cat-proof" closure is designed to be easy to open and locks after refilling...

September 2003 - Plastics News
"DuraBarrel™ Whiskey Barrel"
This is an injection-molded, multi-purpose cask made from recycled plastics ...

September 2003 - Pet Product News
"SweetGreens®"
The kit includes seeds, soil and container ...

July/August 2003 - Cats & Kittens Magazine
"WildStreak® Wand"
Unleash your cat's inner tiger ...

July 2003 - Cat Fancy
"Lounge in Style"
Kitty can lounge in style with the CatnipLounger ...

July 2003 - Home Channel News
"Worldwise's Surface Protector"
Fits discreetly under pots and planters to prevent damage...

June 2003 - Truth
"Catnip Soap Bubbles Tantalize Idle Felines"
Bubbles have always been entertaining for cats ...

June 2003 - Chicago Tribune
"Dressing Up A Plain Back Yard"
Featuring Worldwise's SurfaceSaver and DuraBarrel ...

June 2003 - Good Morning America
"GMA veterinarian reviews unique pet accessories"
Featuring SmartyKat products...

May 2003 - Pet AGe
"Earth Friendly: How To Attract Eco-Saavy Pet Owners"
Pet product manufacturer who've succeeded talk ...

April 2003 - New York Post
"Sweet Smell of Your ... Pets"
Pet editor Julia Szabo recommends SweetGreens ...

April 2003 - Spectrum - AARP
"Enable your cat's drug habit with SmartyKat BubbleNip"
Even retired cats will perk up with catnip-infused bubbles ...

April 2003 - Pet Product News
"Worldwise Doubles Pet Product Sales"
SmartyKat and PoochPlanet brands have boosted sales ...

March 2003 - Modern Maturity
"Pick of the Litter"
Buy your pet's love with BubbleNip ...

March 2003 - The Sacramento Bee
"Pet Connection - BubbleNip®"
Buy your pet's love with BubbleNip ...

March 2003 - UEXpress
"The Scoop - BubbleNip®"
Worldwise has taken bubbles a step further by adding catnip to the solution ...

March 2003 - Atlanta Journal Constituion
"Pet Products Follow Natural, Organic Trend"
Pet product trade show reveals a natural/holistic/organic trend ...



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