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Shedding New Light On The Holiday Pet Gift

Stylish, affordable and pet gifts that are also environmentally-friendly

November 29, 2006 - SAN RAFAEL, CALIFORNIA


If it’s the night before Christmas and all through the house not a creature is stirring … well then, you’re not in the United States where a full sixty-three percent of our households own one or more pets according to the American Pet Product Manufacturers Association.

Approximately 153 million pet owners are expected to spend more than $2.6 billion on gifts this holiday season for their own pets and for friends’ and family member’s pets. Worldwise®, manufacturer of SmartyKat and PoochPlanet, its premiere brands of environmentally-responsible toys, treats, bedding and accessories for cats and dogs, offer you guidance for the fur-covered members on your shopping list.
SmartyKat® gifts for cats who need … EXERCISE
LocoMotion! automated activity toy

A whopping 40% of the feline pet population is considered overweight to obese. This battery-operated toy with an erratically gyrating feathered wand, encourages fun, healthy activity in all cats but is an ideal gift for indoor cats whose range is limited or couch-potato kitties whose motivation is limited. Cat owners pre-set the duration/speed of play with a simple switch. Available at Target stores nationwide. ($19.99)

EcoAdvantages: made with 50% recycled post-consumer plastic; natural feathers gathered humanely.
SmartyKat® gifts for cats who need to -- SCRATCH
ScratchPod™ Refillable Mix’nScratch System ScratchPod™ Insert Refills


The ScratchPod Refillable Mix'nScratch System is a great gift for cat owners who might appreciate an good looking alternative to scratching solutions that can often be an eyesore in the home. This refillable scratcher-case made of heavy-duty plastic in decorator colors, houses a honeycomb-textured corrugated scratching pad that cats love and included pure and potent SmartyKat Organic Catnip. Place on floor, hang from doorknob or anchor to a wall at an angle for scratching variety. Replace worn pad with ScratchPod Refill Inserts (Corrugated). Or try (Carpet), another cat-scratching favorite. ScratchPod ($11.99). ScratchPod Insert Refills ($2.99). Available at Target stores nationwide.

EcoAdvantages: Corrugated scratch pad made from recycled materials; contains organic catnip; replaceable insert conserves natural resources.
SmartyKat® gifts for cats who need to -- HUNT
FlutterBalls™


Stalking, leaping and pouncing on feathered prey are one of the most defining instincts of a cat. This pounce-able trio of fleece balls with detachable feathers provides cats with a satisfying, safe and kind “prey” alternative. They flutter and flip erratically during play, triggering the feline hunting instinct ($3.81). Available at Walgreens, Target, Wal-Mart and major grocery stores nationwide.

EcoAdvantages: fiberfill made from 100% recycled post-consumer plastic; fleece made of 70% recycled materials; natural feathers gathered humanely.
PoochPlanet® gifts for dogs who need to -- REST
PoochPlanet™ pet beds


After generations of living under the weight of traditional plaid flannels and basic, standard-issue styling, pet beds are shedding their formerly drab image and becoming a hot new home accessory at affordable prices. PoochPlanet pet beds are so stylish pet owners proudly consider them a home décor accessory, not just a ‘dog pillow.’ Beds are filled with “EcoRest®,” a fiberfill blend spun from the equivalent of up to 50 post-consumer plastic beverage bottles. Cover fabrics for many styles are also made with a blend of recycled materials. (From $25). Available at Wal-Mart and Sam’s Clubs nationwide.
PoochPlanet® gifts for dogs who need a -- TREAT
BenefitBones™ dog treats


BenefitBones are unique bone-shaped treats that offer targeted physical rewards in every tasty bite. Made with high quality natural and organic ingredients, BenefitBones include a proprietary blend of special vitamins, minerals and herbs that deliciously deliver extra benefits such as sweeter breath, a shiny coat or maintained muscle flexibility. Three bene-licious blends: AGILITY, SHINE BREATH. Two sizes, one for dogs under 18 lbs. and another for dogs over 18 lbs. ($3.99). Available at Target stores nationwide.

better products. better planet.


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