Passionate About Pets

Kevin joined Worldwise as Chief Executive Officer in 2012, bringing more than 25 years of experience in the pet and consumer goods space. Prior to joining the Worldwise family, he served as President at EK Success, a market leader in the arts & crafts space. He also spent 12 years as Senior Vice President of Sales & Marketing for Central Garden & Pet, a leader in the pet and consumer goods category. Kevin currently serves as a Board Member with the American Pet Products Association (APPA) and the Animal Rescue Foundation (ARF). Kevin is a proud alumnus of the University of Northern Iowa, where he earned a degree in Business Administration. Away from the office, Kevin spends time and travels with his family, sneaks in a few rounds of golf and hikes the hills of the Bay Area with Coco the family dog.

Petar joined Worldwise as our Chief Financial Officer in 2017, responsible for overseeing our finance, accounting, and IT operations. Petar has over 25 years of experience, including 15 years in the sporting goods and action sports industry with brands such as Easton Sports and Variflex. Earlier in his career, as the CFO of Align-rite International, Inc., he successfully took the company “Public” with its initial public offering. Petar earned his B.S. degree in Business Administration, Accounting and Finance from the University of Southern California and remains a diehard Trojan. He spends his free time with his wife and two children, parenting his two dogs, and is an avid Southern California sports fan.

Andy has led the Worldwise operations team since 2005, overseeing every facet of our global supply chain, production, sourcing, manufacturing, fulfillment and inventory management disciplines. His team is committed to delivering flawless execution for our customers, and his rich experience in managing global production and operations helps our customers navigate through the complexities of today’s supply chain. Prior to Worldwise, Andy built 25+ years of experience in the children’s toy and educational product space for companies such as Mattel, Fisher-Price and LeapFrog. Andy earned a B.S. in Finance & Accounting from the Ohio State University and received an MBA from UCLA. A devout Buckeye, Andy lives in the Bay Area with his family and their 4-legged kid, Ressi.

Aimee has led our innovation and product development organization since 2013, responsible for setting the strategic vision for our cat, dog and bedding product categories. She and her team of designers and creators have established Worldwise as a leader in bringing some of the industry’s most innovative products to market. She also manages our in-house creative services team, responsible for brand management, merchandising and content development. Prior to joining the Worldwise family, Aimee led product design and innovation for leading players in the consumer home products space, including Meyer Corporation, Elsa L and Illuminations. A Northern California native, Aimee earned a degree in Business from Sonoma State University and currently lives in the North Bay with her husband, two children, Finn the cat and Charlie the dog.

John came on board as Vice President of E-Commerce & Digital Marketing in 2021. He’s responsible for leading the growth of our E-Commerce business, in addition to stewarding Worldwise through our exciting period of digital evolution. John has developed over 20 years of digital, marketing and E-Commerce experience from both the corporate and agency side, leading global marketing and digital experience for brands such as Dolby and Dell. A native San Franciscan and lifelong Giants fan, John earned a degree in History from the University of Southern California, and spends his time enjoying Northern California weekends with his wife, teenage daughter and Rosy, the family’s menacing dog.

Kate joined the Worldwise family in 2016 as Vice President of Human Resources. Kate is responsible for every step of the employee experience, including hiring, benefits and culture. She and her team strive to ensure each team member has a positive work experience whenever they walk in the door or flip open their laptop from the home office. She’s uniquely talented at creating a fun and collegial culture for our teams across the US, keenly aware of how a positive work environment translates to successful business. She’s built up over 20 years of experience in the HR and employee experience world. A proud graduate of UC Santa Barbara, Kate spends her free time enjoying the beauty of Marin County with Petal, her yellow lab.

Greg joined the Worldwise family in 2013, where he’s responsible for leading our sales and account management team. Greg has deep experience in the pet space, where he’s built an entire career of growing pet brands and building deep relationships with customers across the spectrum – from mass market retailers and specialty pet stores to independent and locally owned merchants. He and his sales team have built a reputation for creating collaborative relationships with each of our retail partners, driving success for their business and establishing Worldwise as a trusted leader in the industry. Prior to Worldwise, Greg led sales for Central Garden & Pet and Hartz Mountain. Greg resides in Georgia, where he devotes all of his free time to family, pickle ball and the University of Georgia Bulldogs football team.