E-Commerce Channel Policy
Worldwise is committed to you – the wholesalers, distributors, pet supply customers, resellers, and retailers who help our company offer the most innovative, safest and highest quality products and accessories for pets and pet owners. As part of our strategy to protect both our brands and the integrity of our authorized distribution channels, Worldwise is adopting two important channel policies for our SmartyKat®, TrustyPup®, goDog®, Sherpa®, Petlinks®, Pooch Planet® and Pawscout®-branded products.
Minimum Advertised Price (MAP) Policy
Worldwise, Inc. is implementing a new Minimum Advertised Price (MAP) Policy, a measure we’re taking to protect both our brands and the integrity of our authorized distribution channels. Worldwise will diligently monitor the marketplace to ensure Resellers are complying with the MAP Policy, and we’re implementing a process of promptly notifying the appropriate parties when a MAP violation occurs. Please download and review the MAP Policy to become more familiar with the details. You can also download a complete price list of our products, featuring MAP pricing for our entire catalog of products.
E-Commerce Authorized Retailer Policy
Worldwise is designating the E-Commerce Channel as restricted to only the retailers, distributors, partners and other Worldwise customers who Worldwise expressly authorizes, in writing, to sell the Products via the E-Commerce Channel. The purpose of this Policy is to distinguish between products sold by authorized resellers via E-Commerce Channels, and those sold via E-Commerce Channels by third parties that are not authorized to do so. Given the proliferation of products currently sold by third parties via websites, apps, social media sites and other channels of distribution accessed via the Internet, Worldwise is implementing this policy to protect both our brands and the integrity of our authorized distribution channels.