Western Energy Support & Technology, Inc. (WEST), an authority in flow measurement testing, calibration, consulting, and infrastructure unveiled today a new branding initiative to unify its subsidiaries.

“The new brand signifies our focus on being the flow measurement authority trusted by our customers and industries,” said Mike Carter, CEO, WEST. “WEST and our five subsidiaries share an unwavering commitment to the same values and mission. We provide superior products and services that help customers solve their flow measurement challenges and offer valuable thought leadership to the industries we serve.”

The new brand reinforces the organizations’ professionalism and dependability, reflects the strength and stability of the WEST portfolio, and unifies what were once disparate companies into a family. The logos, comprising shapes with 90-degree angles and structural flow lines, were inspired by the companies’ histories in flow.

The branding initiative includes new logos, visual look and feel, and updated messaging. The evolved brand identity will be rolled out to WEST subsidiaries’ communications and experiences, beginning immediately.